August 2010
52 posts
TRENDER BENDER
Navigate your way through an online collection and collaboration of images, inspirations and thoughts based around trends for winter 2011.
CONTENTS
1. Trend predictions and inspirations
2. Trends in visual merchandising for high end fashion sector
3. Target Market
4. Factors affecting consumer behaviour
FASHION FORECASTING AND TREND PREDICTION...
FASHION MERCHANDISING 392
ONLINE RESEARCH FILE
TESS STILLWELL (14276060)
TREND 1 - ECO WARRIOR
TREND DESCRIPTION AND JUSTIFICATION
The trend eco warrior celebrates the idea of re-usable, recyclable, innovative and sustainable design with environmental influences and connotations. Animalistic prints, khaki green and beige with accents of deep purple are at the centre of this trend. The going green trend will also focus on minimalism and the return to simplistic designs. Organic fabrics and...
TREND 2 - SEVENTIES FEMME
TREND DESCRIPTION AND JUSTIFICATION
The trend seventies femme celebrates the woman and emulates strong fashion trends influences from the 2010 film “The Runaways”. The trend reflects the modern teenage girl with rebel flair and scowling attitude incorporating bell bottom jeans, wide legged pants, band t-shirts, Tonal camel colours, brown suede, loose blouses, halter neck jumpsuits,...
TREND 3 - ORIENTAL OPULENCE
TREND DESCRIPTION AND JUSTIFICATION
The trend oriental opulence celebrates Eastern influences redefined with a modern interpretation of the classical oriental trend. Rich deep red tones, embellished gold fabrics, origami styled pleats and manipulations, structured styles with trademark high collar, side closures and slits all inspired by 18th centaury China and the extravagance of the decadent...
ORIENTAL INSPIRED DECOR
shift away from against mass-produce looks and a desire for more unique, artist-inspired pieces
clean lines and geometrical figures to project a sense of minimalism
bright colors and unique forms
fusing Eastern with Western decor is the freedom this ethos gives people to personaliSed their spaces
The effect is subtle yet dramatic, and creates a tranquil ambience.
TRENDS IN MERCHANDISING FOR HIGH END DESIGNER...
High end fashion designers are the leading trend setting influences when it comes to visual merchandising below i have posted some examples of how the See how some of the best merchants and visual merchandisers on the fashion scene dress their windows to capture the mood of the season.
Common trends seen in all high end designer windows is extravagance, fine attention to detail, attention...
PRINTEMPS WINDOWS
“Printemps Departement Store Paris, the largest beauty department in the world, 45,000 square metres of shopping dedicated to fashion & luxury brands with 3,000 must-have, a million products, discover a parisian historical monument and its panoramic terrace with a 360° view of Paris” - PRINTEMPS
Although a department store and not a high end fashion label Printemps Paris is a...
TARGET MARKET - HIGH END DESIGNER FASHION MARKET...
LEADING DESIGNERS IN HIGH END FASHION SECTOR
Marc Jacobs, Gucci, Christian Dior, Yves Sant Lauren, Georgio Armani, Balenciaga, Versace, Ralph Lauren, Prada, Chanel, Dolce & Gabanna, Miu Miu, Comme des Garcons, John Galliano, Alexander McQueen, Alexander Wang, Vivienne Westwood.
DEMOGRAPHICS OF TARGET MARKET
Females
Age: 20-35
Well educated
Have a highly disposable income
Materialistic...
