TARGET MARKET - HIGH END DESIGNER FASHION MARKET SECTOR
LEADING DESIGNERS IN HIGH END FASHION SECTOR
Marc Jacobs, Gucci, Christian Dior, Yves Sant Lauren, Georgio Armani, Balenciaga, Versace, Ralph Lauren, Prada, Chanel, Dolce & Gabanna, Miu Miu, Comme des Garcons, John Galliano, Alexander McQueen, Alexander Wang, Vivienne Westwood.
DEMOGRAPHICS OF TARGET MARKET
Females
Age: 20-35
Well educated
Have a highly disposable income
Materialistic values
Worship fashion and designer labels
Very fashion concious
Come from wealth but are also career driven
Like to indulge - dont mind spending money on socialising and clothes.
Western cultured
