TREND DESCRIPTION AND JUSTIFICATION
The trend eco warrior celebrates the idea of re-usable, recyclable, innovative and sustainable design with environmental influences and connotations. Animalistic prints, khaki green and beige with accents of deep purple are at the centre of this trend. The going green trend will also focus on minimalism and the return to simplistic designs. Organic fabrics and natural fibres, recycled denim and a strong focus on quality will drive this trend. Winter 2011 will be all about maximising your wardrobes potential, proving producing clothes sustainably and ethically is no longer a style compromise for contemporary eco-designers. Fashion trends will include menswear inspired cuts for women to layers and decorative patchwork creating a rustic look Patchwork, as a decorative motif, has returned in outerwear and across denim lines.
Interior trends will also emulate strong environmental influences with the colour green proving itself as winter 2011’s “it” colour for decorating. Leaf like patterned prints, rustic wood and clean simplistic lines will be the foundations of the eco friendly urban rummager look. Natural and recyclable products and materials will emulate eco chic style, drift wood inspired furniture, stone and bamboo creating that airy outdoors inside feel. The popularity of indoor plants will also be prominent in winter 2011 interior trends with paint colours mimicking those presented in foliage and flowers.
Pivotal to the emergence of this trend is the current doom and gloom of the global economic climate, the credit crunch is affecting consumer behaviour and their spending, with a decrease in demand for high end fashion brands and people buying fewer pieces each season. Ladies would once replace their entire wardrobe each season updating their look and indulging in the must have items and making sure they were keeping up with the numerous trends sported on catwalks around the world. By analysing the current economic factors there is clear evidence that the lack of spending will be influencing trends this coming winter. After several seasons now of over-abundance, elaborateness, eccentricity and feat of artificial over natural I predict there will be a strong desire this coming winter 11 to return to plainness and minimalism. There has already been a bit of focus on “Going Green” and eco-friendly fashion proving itself as a major theme for the next decade and an area where a strong focus and desire to expand lies.
